Asurion
At Asurion, I create content systems that help employees navigate complex tools, processes, and initiatives with clarity. My work spans knowledge base design, internal communications, and content operations, with a focus on making information more usable, consistent, and scalable.
Crafting solutions and driving results.
As a Content Writer, I excel in creating, editing, and organizing user-friendly, value-driven internal support content. My expertise in managing large content databases and collaborating with stakeholders ensures effective strategy development and implementation.
I keep a close eye on content performance across diverse channels, spotting engagement trends and teaming up with analysts to gauge business impact. By partnering across the organization, I uncover new opportunities and solve major user problems, always delivering top-notch solutions that make a difference.
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Cross-Functional Collaboration & Enablement
Partnered with product, operations, analytics, and global teams to keep content aligned with real-time changes.
Designed and facilitated a Content Development session, improving understanding of the content lifecycle.
Increased cross-functional alignment through clearer communication and shared framework.
Culture & Engagement Leadership
Led and organized team engagement initiatives (Field Day, Trick or Dip, Slices & Scores).
Designed the Black History Month ERG site and supported inclusive programming.
Recognized with the Elevate Award for contributions to culture and collaboration.
Content Systems & Quality Frameworks
Led drafting and design of Content Guidelines and the Design 2.0 Quality Scoring Rubric.
Established clearer standards for content structure, visual design, and review processes.
Improved consistency and alignment across content deliverables.
UX Content & Platform Improvements
Led coordination of the TechAssist Landing Page, applying Design 2.0 standards.
Improved navigation, usability, and content visibility.
Contributed to increased engagement following launch.
Impact
Earned a 100% performance score within first year as Content Writer II.
Helped establish scalable content standards used across the organization.
Improved usability and consistency across high-volume internal content systems.
Increased engagement through clearer content design and improved resource accessibility.
How I Think
I approach content as a system, not just individual deliverables. Whether I’m building documentation, defining quality standards, or supporting a launch, I focus on how content is structured, how it scales, and how people actually use it.
My goal is to reduce friction, create alignment, and make complex information easier to navigate in fast-moving environments.
Content Guidelines Redesign
I recently led the redesign of our Content Guidelines, transforming them into a more visually appealing, well-structured, and user-friendly resource. By refining the layout, enhancing readability, and incorporating intuitive design elements, I made it easier for the content team to navigate and apply the guidelines effectively. The redesign was praised for its clarity, engagement, and thoughtful organization, ultimately improving the overall user experience. My approach to design focuses on creating functional, impactful materials that enhance communication and usability.
Process Design & Operational Enablement
Created and updated SOPs and knowledge articles to support evolving content workflows.
Played a key role in the LeakProtect Pilot, aligning multiple stakeholders and enabling a smooth launch.
Designed documentation that improved clarity for field teams navigating new processes.
roots & rally
roots & rally started as a simple idea: create a space where people could connect through movement and shared experiences. What began as a local pickleball meetup has grown into a community-driven brand that brings together recreation, networking, and culture through thoughtfully designed events.
How I Think
I approached roots & rally as both a community and a system. Every touchpoint, from social posts to event reminders, was designed to reduce friction and make participation feel easy and inviting.
As the community grew, I focused on building repeatable structures: clear messaging, consistent formats, and content that met people where they were. The goal wasn’t just attendance, but creating an experience people wanted to come back to.
Impact
Launched in April 2025, growing from 0 to 450+ Instagram followers
Built a community of 200+ subscribers across email and event channels
Hosted curated events, averaging ~20 players per event
Engaged 100+ players across events, with 23% returning, signaling early community stickiness
What I Did
Founded and grew a community-based club hosting recurring events in Nashville
Planned and executed end-to-end event experiences, from concept to on-site logistics
Built partnerships with local venues and organizations to expand reach
Led content strategy across social and email to drive awareness and attendance
Designed content journeys that improved conversion and repeat engagement
Brand & Identity
I built the roots & rally brand from the ground up, shaping a voice that feels welcoming, social, and easy to engage with.
Visually, I moved away from the neutral palettes common in Nashville and leaned into color to create something more playful and instantly recognizable.
Every touchpoint was designed to feel approachable and consistent, building familiarity and trust over time.
Launch Strategy
To bring roots & rally to life, I built a launch strategy across three key channels: the website, Instagram, email, and original campaign photography.
Each piece was designed to introduce the brand clearly, create a consistent visual identity, and make the audience feel connected to the story behind the brand.
Website
Email Campaigns
Developed roots & rally’s email strategy to support community growth, event promotion, and repeat engagement.
Planned, wrote, designed, and scheduled branded campaigns across event launches, reminders, and follow-ups.
Achieved 61%–64% open rates across campaign sends, reflecting strong audience interest and brand connection.
Connected email with social and website promotion to drive traffic, ticket sales, and a 272% increase in link taps.
For roots & rally’s initial Instagram campaign, I planned and shot a bank of 100+ original photos to establish the brand’s visual identity and create evergreen content for future marketing.
The goal was to build more than a launch moment. I wanted a flexible content library that could support Instagram posts, Reels, Stories, email graphics, and event promotion without having to start from scratch each time.
By pairing original photography with short-form video and consistent campaign messaging, Instagram became a key awareness and action channel, driving 1,023 direct clicks from Instagram and helping the brand feel active, recognizable, and community-centered from day one.
MP&F
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I worked diligently on pitching The Extended Shop to various media outlets and spreading the word about the grand opening of the first extended sizing boutique in Nashville.
Coverage
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I collaborated closely with our client, Job Corps, for a memorable event held in the Bronx. My responsibilities included skillfully curating content, crafting engaging biographies, meticulously refining the guest list, and efficiently dispatching invitations to ensure a successful and well-attended gathering.
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For our client Integral Senior Living, I was responsible for creating content and designing websites for over 20 of their websites. This involved not only updating the copy on the existing sites but also developing new content to enhance user engagement and improve overall site performance.
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I successfully curated and developed engaging content for a diverse range of clients, such as Aegis Sciences Corporation, Integral Senior Living, and Kinnard Law, ensuring their unique voices were effectively communicated to their respective audiences. My content creation involved strategic planning, in-depth research, and a keen understanding of each client's specific needs and goals.
Nashville Technology Council
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At the Nashville Technology Council, I played a key role in the Nashville Analytics Summit, one of their largest annual events, featuring over 40 speakers and 200 attendees. I was involved from planning to execution, coordinating with speakers, managing logistics, and overseeing real-time engagement. My efforts ensured a seamless and impactful experience for all participants.
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I managed social media platforms like Instagram, Facebook, LinkedIn, and Twitter, developing and executing content strategies, creating engaging posts, and fostering audience interactions. I monitored analytics to measure performance and made data-driven adjustments to boost reach and engagement. My proactive approach kept our social media presence dynamic and aligned with communication goals.
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ELITE is a 6-week program for Nashville tech professionals, focusing on leadership, communication, and strategic thinking. I managed the program, coordinated events, and organized the graduation ceremony. My efforts ensured a smooth experience and a celebratory conclusion for all participants.
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I played a key role in planning and executing the annual holiday party, coordinating with external stakeholders and vendors. I developed promotional materials, managed vendor booths, and ensured a seamless experience for attendees. My attention to detail and multitasking skills were crucial to the event’s success.
Freelance Work
I collaborated with Color Burst Landscapes for a little over a year (Feb. 2023-June 2024) to develop and implement a cohesive social media strategy.
My role involved updating existing content and creating a unified plan to enhance brand presence and engagement on Instagram and LinkedIn.
