NASHVILLE TECHNOLOGY COUNCIL / 2021 / COMMUNITY + COMMS

turns out, tech
is mostly people.*

*my job was getting them in the same room.

NTC was my first job out of college, and a very fast lesson in how many things can fall under “communications.”

I managed social channels, promoted programs, coordinated speakers, helped run one of the organization's largest annual events and somehow ended the year thinking about vendor booths at a holiday party.

The common thread was community: giving Nashville's tech scene a reason to pay attention, show up and stay connected.

a few things i did ↓
001 / SOCIAL + CONTENT

always something to promote

↗

linkedin. instagram. facebook. twitter. repeat.

I managed NTC's social presence across Instagram, Facebook, LinkedIn and Twitter, creating content around events, programs, opportunities and everything happening across Nashville's technology community.

The calendar moved quickly. A job fair needed registrations. A leadership program needed applicants. An event needed attendees. Each one had a different audience and a different reason for asking someone to stop scrolling.

I also monitored performance and used engagement to understand what was resonating and where messaging could be adjusted.

tiny realization / 01 “post about the event” is not actually a content strategy.
002 / FLAGSHIP EVENTS

40 speakers. 200 attendees.

↗

and approximately one million moving pieces.

The Nashville Analytics Summit was one of NTC's largest annual events, bringing together more than 40 speakers and around 200 attendees.

I supported the event from planning through execution — coordinating with speakers, managing logistics and helping maintain communication and engagement as the event moved from promotion to the actual room.

It taught me that event communications aren't just the emails and social posts that get someone there. They're also all the tiny pieces of information that make hundreds of people know where they're supposed to be and what they're supposed to do.

tiny realization / 02 the event starts long before anyone checks in.
003 / PROGRAM MANAGEMENT

six weeks of future leaders

↗

leadership, communication + a graduation at the end.

ELITE was a six-week program for emerging leaders in Nashville's technology community, focused on leadership, communication and strategic thinking.

I helped manage the program, coordinate events throughout the experience and organize the graduation that brought the cohort together at the end.

Unlike promoting a one-day event, this meant thinking about the participant experience over time — keeping people informed, engaged and connected from the beginning of the program through its final celebration.

tiny realization / 03 sometimes community is something you have to design for.
004 / EVENT EXPERIENCE

and then we threw a party.

↗

communications, but make it festive.

I also helped plan and execute NTC's annual holiday party, working with external stakeholders and vendors to bring the event together.

My role included developing promotional materials, coordinating vendor booths and supporting the attendee experience — a mix of communications, logistics and a lot of details that nobody notices when they're working correctly.

It was one of those projects that made the range of the job especially obvious: one minute you're writing promotional copy; the next you're solving an event problem in real time.

tiny realization / 04 seamless usually means someone handled a lot of unseamless things behind the scenes.
the throughline

promote it.
fill the room.
make people want
to come back.

Social content, leadership programs and large events looked like different assignments on paper. In practice, they were all versions of the same question: how do you turn an organization into a community people actually want to participate in?

what i learned
communications can get someone's attention. community gives them a reason to stay.
Previous
Previous

2022—2023 / AGENCY + DIGITAL

Next
Next

ONGOING / WHATEVER I'M INTO