eight clients.*
approximately eight
different personalities.

For Integral Senior Living, I created and updated website content across more than 20 communities.

That meant more than swapping out a few lines of copy. I was constantly adapting messaging to different communities, audiences and page goals while keeping the overall brand experience consistent.

It was one of the first projects that made me think seriously about the relationship between copy and the page around it — structure, hierarchy, usability and what someone actually needs when they land on a site.

I supported media outreach for The Extended Shop, a Nashville boutique focused on extended sizing, around the opening of its first brick-and-mortar location.

The work was part research, part pitching and part finding the version of the story that made sense for each outlet.

The result: local editorial coverage that introduced the store, its founder and the bigger story behind why size-inclusive brick-and-mortar shopping mattered.

I wrote and planned social content across clients including Aegis Sciences Corporation, Integral Senior Living and Kinnard Law.

The interesting part wasn't just making posts. It was learning how differently three organizations could need to sound — different levels of authority, warmth, education and personality depending on who was speaking and who was listening.

That constant voice-switching sharpened the way I think about audience, tone and brand consistency across channels.

For a Job Corps event in the Bronx, my work stretched beyond traditional copywriting.

I helped develop event content, write biographies, refine the guest list and support invitation outreach — all the small pieces that have to line up before anyone actually walks into the room.

It was a good lesson in how communications work changes when the deliverable isn't a page or a post, but an experience.